Showing posts with label Social Media Marketing. Show all posts
Showing posts with label Social Media Marketing. Show all posts
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History of Social Media Companies


History of Social Media Companies

Author: Push My Web

People have many natural predispositions and one of these is the urge to communicate with each other. Throughout the ages people have always found innovative ways to communicate with one another such as pigeons, light signals, posts, telegraph and telephone. In the past these means of communication were not effective and fast and if you really wanted to communicate with somebody you had to travel to meet that person. This urge to communicate and stay connected forced human beings to look for new and more effective ways to do it. This search for connectivity has lead us to the modern world of social media networking where everybody is connected with everybody.

Social media platforms had humble beginnings way back in 1971 with the first email being sent from one computer to another sitting right next to one another. The small message said "qwertyuiop" but who knew that this small message marked the start of so many things. The next step in the evolution of social media came with the creation of Bulletin Board System or BBS in 1978. The BBS was hosted on personal computers and let users interact with another through a very slow internet connection.

The next big step in social media happened in 1988 when instant messaging was born. Internet Relay Chat or IRC was an UNIX based system so it was limited to only a select group of people. Internet Relay Chat was used for communication purposes as well as link and file sharing services.

The first traces of the modern social media networks were created in 1994 with the creation of Geocities. Geocities was a revolution in its time as it allowed users to create and customize their own websites and grouped them into different "cities" based on the content of the website. TheGlobe.com was another step towards the future. TheGlobe.com allowed users to post their own content and connect with people with the same hobbies and interests.

AOL Instant Messenger and SixDegrees.com was launched in 1997. These two websites were the next revolution in the world of connected social media platforms. Both AOL Instant Messenger allowed the users to create profiles, write about themselves, chat with friends and to be found by others. Both of these sites were kind of advanced for its time. SixDegrees.com was gaining a lot of popularity but lost its momentum due to too many user drives and being filled with spam. SixDegrees.com was sold in 2001 for $125 million but was shut down the next year. Many sites followed suite and social media platforms such as Classmates, Friendzy and Hi-5 were created. Many sites were dating sites but other sites were more niche driven such as Classmates.

The first modern social networking site that resembles today's platforms is Friendster Friednster was basically found as a dating site but it offered more than that. As a result, Friendster became very popular and amassed 3,000,000 members in the first 3 months. The popularity of Friendster declined with the creation of MySpace as it gave users more freedom in customization of profile letting the users add music and videos. For a considerable amount of time MySpace was king of the social networking.

The spotlight was taken from MySpace by Facebook. Facebook came into the scene in 2004 with the intent to be a campus only social media network. Its popularity erupted after it was made public in 2008 and now it has more than 150 million registered users.

Now there are more than 600 social media companies in the world with Facebook being their king. Only time can now tell if social media is only a fad of the time or it will persist in the long run like search engines and mail servers.

About the Author
Get more information visit our website: www.pushmyweb.com. You can also contact with phone: 855-409-7874, 818-616-3932

Keywords

social media companies,social media marketing for business,social media adverting,social media marketing,social network marketing,social media marketing application,social media
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Steps towards an effective social media strategy


Steps towards an effective social media strategy

Author: Joseph Neusu

We are living in a digital economy where the rules of marketing have shifted dramatically and customer obsession is the norm. Brand-customer relationships and transactions are based on trust and without it, the chances of success are minimal.
In order to get the anticipated results from your social marketing campaigns on platforms like Yookos, Twitter and Facebook, you should create a well-thought strategy to guide your initiatives.

Step 1: Aims/ Objectives
The first stage of a good strategy is to be clear about what you want to achieve via social media. Clarity brings purpose and it makes the marketing activities to be more focused and easier to coordinate.
Different sets of objectives require different kinds of actions and this will be outlined in the road map. The aims should be specific, realistic and measurable.

Step 2: Background
The next step is to conduct an audit of your current social media status. Check out all the social pages that represent your brand and determine whether they are customised to match your brand positioning. Assess the numbers and identities of those who form part of your social media community.


Another key thing to track is the frequency of the posting.
It is at this stage that you must also conduct a competitor analysis. Visit your competitors' pages and discover what they are doing right and the opportunities that come from their failures.
However, if you do not have a social media presence at all then you have to figure out which social media platforms can be profitable to you. This exercise is made simpler when you know the profile of your audience.

Step 3: Content Strategy
Content is key to social media marketing success. It is important for you to note that engaging your customers through content in social media campaigns requires strategic thinking. Social media is all about conversations and you are advised not to treat these new media tools as megaphones.
Social media content should fundamentally be digestible, engaging and visual in nature.
A winning social media content strategy is characterised by the following:
  1. An understanding of the type of content to be posted
  2. The frequency of posting
  3. Knowledge of the target audience
  4. Selection of distribution channels
A content calendar is the proper tool that actualises the content strategy.

Step 4: Analytics
One of the major advantages of digital marketing is its ability to produce trackable metrics of the users' online behaviour. This then enables youto confirm whether their campaigns are producing the desired profitable responses from their customers.
Most social media platforms have onboard dashboards that display important customer intelligence. You can use these in conjunction with Google Analytics.
In order for the metrics to make sense, they must be tied to your overall business goals.

Step 5: Refine Your Strategy
After evaluating your metrics and discovering any troughs in the marketing campaigns, you can refine your campaign to scale up your efforts. Re-work your content strategy constantly in alignment to the new thinking.

Conclusion
A good strategy guarantees the success of a social media marketing campaign. Its core pillars are clearly defined goals, content strategy and analytics. However, nothing should be cast in stone as each process can be fine tuned in light of new insights.

About the Author
Joseph Neusu is a SEO/ SEM specialist with Yookos, one of Africa's leading social networking sites. His articles focus on how brands can use digital marketing strategies and tactics to increase their sales

Keywords

social media platforms,social platforms
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Best Free Social Media Management Tools


Best Free Social Media Management Tools

Author: Joseph Neusu
Social media platforms like Yookos are enabling small businesses (SBs) to take advantage of the digital revolution in profitable ways. However, despite the fact that digital marketing produces tangible results, most SBs are reluctant to adopt it because it takes a lot of time.
Remember, most of them are run by owners who do everything, from business development to finance.
So how can SBs stay on top of the game? Enter the social media dashboards. These are tools that sync all the brand's different social accounts into one place, simplifying social media management.
The advantages of using dashboards
The benefits of using social media management tools are immense as they go beyond merely saving time. Examples include:
  • Increased productivity
  • Ability to monitor what the competitors are doing and who they are connecting with.
  • Scheduling of posts
  • Analytics reveal how customers engage with the brand online.
5 Free Social Media Management Tools
1. Cyfe
This is an analytics tool that tracks and monitor a user's online behaviour, including social networking activities. A Forever Free account grants the user access to the following bouquet of features:
  • Advertising
  • Blogging
  • SEO
  • Email
  • Monitoring
  • Sales and Finance
2. Hootsuite
This is an all-time favourite with most social media managers. They can sync all the social networks they have presence on as well as personalise the dashboard by creating custom "streams" that shows their social networking activities. This can be tweets, retweets, mentions, status updates etc.

3. Ice Rocket
A nifty social listening tool that enables users to monitor the frequency of a keywords mentions on social media platforms. A specific phrase or keyword mention produces a detailed report indicating the search and mention volume across all platforms.

4. Mention
This is also another popular tool with social media professionals. Mention monitors conversations over 100 social media platforms. Its competitive advantage is that it breaks down its measure of influence into 4 categories: Reach. Passion, Strength and sentiment.

5. HowSociable 
This is one of the best of breed of social media management tools. Like the name suggests, it will show the depth of a user's influence on the social web. The performance of a competitor's marketing campaigns can also be tracked and monitored.

Conclusion
Social media management without the attendant dashboard tools is very cumbersome and time consuming. This effectively takes away the obstacles that most social media community managers confront on a day to day basis when they execute their tasks. However, acquiring and using them in a strategic manner leads to incredible results. 

About the Author
Joseph Neusu is a SEO/ SEM specialist with Yookos, one of Africa's leading social networking sites. His articles focus on how brands can use digital marketing strategies and tactics to increase their sales

Keywords:

social media campaigns,successful social media campaigns,social media marketing
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Why Use Social Media To Popularize Your Business?


The Prologue
Social Media or SM is widely used for virtual socialization. It gave a new mileage to internet by establishing an easy accessible world of communication. It has transformed the image of the internet from an information hub to the virtual communication world. As a result, the number of web users increased. Alongside, it has also created a key presence in the world of business marketing. The marketers are realizing the amazing potential of SM. It created a huge platform where businesses get in touch with the targeted audience. If you are yet to use this platform, then you are missing a lot. Also, you are restricting the potential for business growth.

Benefits in detail
Small, as well as, big businesses experienced significant business growth after exploring the world of SM. Some of the leading Social Media Agency In Chandigarh shared their experiences about the benefits of this platform. Let's take a look at the advantages this platform presents to the marketers.

Stay Connected
It is a fine way to keep in touch with your potential buyers. SM presents an easy podium for interaction with the targeted audience. According to research, SM helps in increasing the conversion rate of the audience.

Make business connections
SM allows the owners to get in touch with other businessmen. It is a way of establishing a strong business network. Through multiple features of social media, staying connected has never been easier.

Self-Growth
The continuous communication with clients and business owners helps the marketers in exploring multiple aspects of their own business. It is a way through which one can gain knowledge to improve their business.

Decision making
As a business owner, you can know a lot about the behavior of your potential consumer through SM. This platform acts as an information pool for collection of relevant information about your existing and potential clients. That will help you in forming constructive decisions which will lead to business growth. You can also take help of the Social Media Agency In Chandigarh for getting fruitful service.

Credibility
Prominent presence in social media helps your organization is creating a strong foundation for credibility. You can use this aspect strategically to improve your business presence. Also, it helps in expanding your client base.

Managing the social media
Easy use is a foremost feature of the social media. However, when it is about business networking, then taking help of the experts is a necessity. Professionals have in-depth knowledge which creates significant effects on your online presence. However, you can always handle the social media profiles by yourself if you have required understanding and expertise. An effective social media strategy will help in increased exposure and brand awareness.

About the Author
Tea Stall Studio is a leading Social Media Agency In Chandigarh. They have years of experience that presents the clients with flawless and effective services.

Keywords:

social media agency in chandigarh,social media company in chandigarh,smo agency
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History of Social Media Companies

Author: Push My Web


People have many natural predispositions and one of these is the urge to communicate with each other. Throughout the ages people have always found innovative ways to communicate with one another such as pigeons, light signals, posts, telegraph and telephone. In the past these means of communication were not effective and fast and if you really wanted to communicate with somebody you had to travel to meet that person. This urge to communicate and stay connected forced human beings to look for new and more effective ways to do it. This search for connectivity has lead us to the modern world of social media networking where everybody is connected with everybody. 

Social media platforms had humble beginnings way back in 1971 with the first email being sent from one computer to another sitting right next to one another. The small message said "qwertyuiop" but who knew that this small message marked the start of so many things. The next step in the evolution of social media came with the creation of Bulletin Board System or BBS in 1978. The BBS was hosted on personal computers and let users interact with another through a very slow internet connection.

The next big step in social media happened in 1988 when instant messaging was born. Internet Relay Chat or IRC was an UNIX based system so it was limited to only a select group of people. Internet Relay Chat was used for communication purposes as well as link and file sharing services.

The first traces of the modern social media networks were created in 1994 with the creation of Geocities. Geocities was a revolution in its time as it allowed users to create and customize their own websites and grouped them into different "cities" based on the content of the website. TheGlobe.com was another step towards the future. TheGlobe.com allowed users to post their own content and connect with people with the same hobbies and interests.

AOL Instant Messenger and SixDegrees.com was launched in 1997. These two websites were the next revolution in the world of connected social media platforms. Both AOL Instant Messenger allowed the users to create profiles, write about themselves, chat with friends and to be found by others. Both of these sites were kind of advanced for its time. SixDegrees.com was gaining a lot of popularity but lost its momentum due to too many user drives and being filled with spam. SixDegrees.com was sold in 2001 for $125 million but was shut down the next year. Many sites followed suite and social media platforms such as Classmates, Friendzy and Hi-5 were created. Many sites were dating sites but other sites were more niche driven such as Classmates.

The first modern social networking site that resembles today's platforms is Friendster Friednster was basically found as a dating site but it offered more than that. As a result, Friendster became very popular and amassed 3,000,000 members in the first 3 months. The popularity of Friendster declined with the creation of MySpace as it gave users more freedom in customization of profile letting the users add music and videos. For a considerable amount of time MySpace was king of the social networking.

The spotlight was taken from MySpace by Facebook. Facebook came into the scene in 2004 with the intent to be a campus only social media network. Its popularity erupted after it was made public in 2008 and now it has more than 150 million registered users.

Now there are more than 600 social media companies in the world with Facebook being their king. Only time can now tell if social media is only a fad of the time or it will persist in the long run like search engines and mail servers.
About the Author
Get more information visit our website: www.pushmyweb.com. You can also contact with phone: 855-409-7874, 818-616-3932

Keywords

social media companies,social media marketing for business,social media adverting,social media marketing,social network marketing,social media marketing application,social media
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