Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

The Case for Business Case Studies


The Case for Business Case Studies


Problem
Black|Line Consulting, an Information Technology (IT) service provider based in Naperville, IL, sought a professional way to showcase their company's combination of problem-solving ability and industry knowledge. The solution needed to inform current customers of the full range of services the IT firm has available to them as well as serve as a tool to reach new prospects.


Solution

Buddingh & Associates recommended writing a series of professional case studies highlighting the unique way Black|Line Consulting (BLC) approaches and solves customer problems. In order to provide compelling case studies BLC examined their past successes for solutions that many other businesses might be in need of. The key to a good, useful case study is to tell a good, useful story. BLC found numerous examples of work they had done that resulted in cost savings, time savings, improved sales and increased network security – all things small business owners are looking for. A completed case study includes information about the client BLC assisted, the problem the company was facing, the answer BLC implemented, and the benefit to BLC's client. Case studies are an excellent way to show you not only understand the issues clients are facing but that you have proven solutions for fixing them.

The case studies should not be overly technical. BLC may find that a business owner is looking for a solution to an IT problem, a problem they may not understand all the technical aspects of. They are looking for outside assistance for a reason, a strong case study shows them you can help them tackle that challenge in language they can understand. Jargon should be avoided and acronyms should be written out the first time they are used, followed by the abbreviation. This will allow most levels of reader to understand the case study.

Buddingh & Associates suggested BLC share the case studies through a variety of marketing channels, including on the company website, social media sites, video and a printed version for distribution. Case studies can be effective when posted to LinkedIn Publishing as well. With this newer platform, instead of simply publishing to your profile where your network will see it, you can publish it so all users can reach it via a keyword search.


Benefit
Professionally compiled case studies positioned BLC as an expert in their field. They were able to showcase the quality of their work as well as the depth of their knowledge. By demonstrating that they can understand and solve problems clients are facing, prospects know that their issue will be handled. They were able to inform their clients of additional services they provide as well as target new clients. Business owners searching the internet for solutions to issues that arise and finding your case studies can also improve your Search Engine Optimization and organic search results. 

About the Author
Jeanne M. Buddingh is founder and partner in Buddingh & Associates, Inc., an award-winning strategic marketing consulting firm in Naperville, IL.  Contact her at (630) 961-4504 or visit www.BuddinghAssociates.com.

Keywords
small business marketing case studies case studies for marketing small business naperville
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Top 10 Marketing Concepts for Small Business


Top 10 Marketing Concepts for Small Business

Author: Nate Stockard

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

Marketing Concept # 1: Consistency
Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.

Marketing Concept # 2: Planning
Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.

Marketing Concept # 3: Strategy
Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.

Marketing Concept # 4: Target Market
Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste. A well-defined target market will make every other marketing concept so much easier to implement successfully.

Marketing Concept # 5: Budget
Although it is listed at number 5, budgeting is important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small businesses owners lack a great deal of experience in marketing, so their budgets usually end up skewed. The most important part of this marketing concept is to actually establish a marketing budget. From there, you can worry about how to distribute your available funds.
Marketing Concept # 6: Marketing Mix
The marketing mix is usually defined as product, pricing, place, and promotion. As a small business owner, you must specifically decide on your products (or services), the appropriate pricing, where and how you will distribute your products, and how will you let everyone know about you and your products.
Marketing Concept # 7: Website
In today's market, a business of any size must have a website. I hate when I see businesses that have a one page website with out-dated information. Customers, be it businesses or consumers, will search the web over 60% of the time before making any purchasing decisions. This marketing concept contains a slew of additional components, but you must at least develop a small web presence of some kind and keep it updated.

Marketing Concept # 8: Branding
Many small businesses owners also neglect this concept. Small business marketing must focus on this marketing concept just as much as large corporations do. Branding consists of the pictures, logo, design scheme, layout, make up, and image of your products and even your company. Branding is how your customers perceive (please place a lot of emphasis on that word!) your products and company. Make sure to pay special attention to what kind of brand you are building through each step of your planning and implementation.

Marketing Concept # 9: Promotion and Advertising
Promotion and advertising is a very complex marketing concept, but must be considered for any type of business and its products and services. Once you engage the previous 8 marketing concepts, you must finally let your target market know about you and your products. Proper promotion and advertising will result in effective brand recognition, and, ultimately, increased sales.

Marketing Concept # 10: Customer Relationship Management (CRM)
The concept of customer relationship management has become a huge industry in the marketing world. There are many types of software and services offered to help businesses of any size handle their customer relationship management. Since there is so much available, usually for a large sum of money, small business owners usually look at this concept as something they are not big enough for or have enough money to implement. Don't be fooled by the massive industry that has evolved from this concept. Maintaining proper customer relationship management is essential to creating loyal and consistent customers.

This list of marketing concepts should be examined, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn't stop here. Each business is unique and will have additional components that must be considered, but this list will jump-start any marketing plan.

About the Author
Nate Stockard is the owner of Stockard & Associates, Inc, a marketing and design firm in Houston, TX specializing in small business solutions. He is also the author of The Market Seedling, an informative source of information, articles, tips, and advice for small business owners and marketers.

Keywords

small business marketing,marketing concepts,marketing strategy,marketing mix,planning,budget,branding
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Top 10 Secrets of Personal Branding

BRAND YOU: Top 10 Secrets of Personal Branding


Author: Dave Newton

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." Tom Peters

Average doesn't cut it anymore!
We are living in what Peter Drucker called the era of three C's - accelerated change, overwhelming complexity and tremendous competition.

Too many entrepreneurs, small business owners and consultants, are constantly struggling to earn what they are worth; limited by market value; working longer hours each day just to survive, while constantly needing more clients, more money and more time in their life - because they rarely stop to figure out, what it will take to move them from the majority, to the top of their niche, market or industry.

Branding isn't just for companies anymore - creating your personal brand will help you stand out in the crowd - as an entrepreneur you already have a personal brand whether you buy into this thinking or not - your reputation, credibility, business, career, professionalism and opportunities, are all wrapped up within your personal brand.

"A brand is what people say about you when you are not in the room"
Jeff Bezos, CEO Amazon

Personal branding is more than just marketing and promotion - it empowers individuals - your personal brand, is the perception held in someone else's mind - it's the emotional response you want people to have, when they hear your name, see you online, or meet you in real life.
So, how do you take control, determine and shape, what you want people to think, and say about you?

Ask yourself: "What makes me different? What do I want to be known for? What is the first thing I want people to think, when they hear my name? What can I do that no one else, or not many people can do?"
Without a personal brand, you're similar to everyone else. Here are my top keys to help you build a powerful personal brand:

01: Start With Why!

What's your ultimate purpose, belief or cause that inspires and drives you, to do what you do?

When you look at any successful person, what you see is the end result - we forget how they started with a burning desire that filled them with the drive, passion, determination, self-discipline and an obsession to work hard for endless hours in devotion to their craft and mastery, before they received any form of recognition.

Your ‘big reason why' is prerequisite to your success - as Napoleon Hill said in "Think and Grow Rich," his 1937 inspirational classic, "Without developing an all-consuming obsession, a definite purpose and a burning desire, you won't find the motivation to succeed."
What's your big reason why? Do you want to create a legacy? Achieve great things? Maybe you've finally had enough of your current situation. Or you want to provide the very best life possible for your family.
Creating your personal brand and knowing exactly what drives you will help you distinguish yourself as an exceptional professional.

02: Be Authentic

"Create the highest, grandest vision possible for your life because you become what you believe… Hold the highest vision possible for your life and it can come true… Go for your highest and greatest vision for your life and align your purpose with the flow of your life… Follow your passion… Sooner or later, your passion is going to win out and nobody can stop you" Oprah Winfrey

Having an authentic personal brand is a valuable asset in today's online, virtual, and individual age, where "me too" abounds on the web.
Your personal brand is the key to your success – and is the positioning strategy behind the world's most successful people.

Your personal brand, should be built on your passion, dreams, purpose, uniqueness, values, characteristics, expertise and ambition - who you really are and what you really want. Your personal brand should always reflect your true character
By aligning your personal brand with your authentic self, you will build trustworthiness and credibility fast.

03: Commit to Constant and Never Ending Self Improvement

"Formal education will make you a living; self-education will make you a fortune." Jim Rohn
The word for constant and never-ending improvement in Japan, is kaizen. It is the age-old philosophy of warriors, that is now becoming the personal mantra of the world's most successful people.

"You don't get in life want you want, you get in life what you are" - transform your mindset, by continuously upgrading your skill set; developing your level of mastery of your specialism, craft or field by surrounding yourself with a wide range of the very best literature that inspires you to think independently.

Immerse yourself in the best specialist books and information on your subject - do this for at least 1 hour each day - and you have a massive competitive advantage over those that ‘wing it'. When you commit to never-ending self improvement, you'll soon enjoy the inevitable success that follows.

04: Position Yourself as the Go-to Expert, Authority or Celebrity, in Your Marketplace

"When you are small you need to appear big".
The Art of War, Sun Tzu
Whenever we need specialist help or assistance, we all look for a recognized expert or a leading authority that we can trust. And, the harsh truth is, if you are not already perceived as the best choice, go-to expert, authority or celebrity in your market, niche or industry - then you will be seen as just another commodity.

Let's face it, top experts and influencers command the best jobs, the best business, most respect and most of the wealth period - when you build your personal brand and rise above the sameness - you'll see how rapidly you'll make a breakthrough from struggling to prosperous, from average to great, from great to number one in your market.

No one will ever declare you as the expert, or the authority, this is something you need to choose to do for yourself. By shifting your thinking, building your personal brand, and becoming the next version of you - you'll discover your ultimate competitive advantage is YOU!

05: Dare to be Remarkable

"Average is for losers." Seth Godin
In today's attention economy, you're either remarkable or you're invisible - hard work isn't an advantage anymore, because everyone is working hard - so where do you go to create certainty in uncertain times?

You take responsibility for your own success, by breaking free of the mold of average and making a clear decision to rise above the culture of mediocrity - stand out, get noticed, make a difference and have a shot at the big time.


Don't wait for the perfect moment. Start now, stand out, play a bigger game, as the trusted voice, the go-to expert, the authority or celebrity, in terms of your brand positioning, reputation, market influence.


06: Develop Your Pitch and Get Noticed

The purpose of the pitch is not to close the sale… it's to start the conversation, sell the appointment…

The best pitch is a true, stunning, brief little piece of your story - something real, so compelling that it leaves your listener eager to hear the rest of your pitch - not hyper-compressed polished prose.
When developing a compelling pitch, it's important to remember that the people listening to your pitch will be tuned to WIFM (What's in It for Me?) So be sure to focus your message on their needs, so that they want to hear more.

07: Build Credibility by Writing a Book

Writing a book gives you a high level of credibility and helps you build your personal brand, like almost nothing else.
Just imagine if you wrote a popular book that resulted in you being asked to speak to audiences of potential clients, that want to talk with you, and buy your products or services? What would that do for your business?

Imagine you're seen by your professional colleagues, and peers as the expert in your field - becoming an author can make a huge difference in your business and personal brand - credibility, notoriety, recognition, client referrals, career offers are all lucrative benefits that come from writing a book.

08: Engage, Persuade and Influence

Have you ever felt really inspired watching a good movie? Movies are essentially stories, and the art of storytelling is one of the most effective ways to influence and stimulate your audience's imagination and emotions. It's crucially important that you master how to tell the story of your personal brand well, to effectively gain interest, engage, persuade and influence.

The art of storytelling is absolutely essential, because it sparks feelings of loyalty and deepens emotional connections with your prospects and clients - the big mistake too many entrepreneurs, business owners, consultants and coaches make is creating and communicating with dull power-point presentations, pointless brochures and uninspiring websites, that are filled with boring facts about them, trite jargon and clichéd buzzwords, in an attempt to impress.
Take your time, to master the art of crafting captivating stories, that connect, engage and inspire with people at a deep subconscious level, and you'll see your success skyrocket.


09: Turn Your Knowledge Into a Fortune

No matter what market, niche or industry you're in, you can accelerate your personal brand and fortune, by creating relevant and helpful information products that are specifically designed to appeal to your perfect dream customers,
By promoting and selling your expertise, skills and knowledge, through your own expert or authority information products, you will naturally attract enquiries and inbound traffic to your website, that you can then convert, close, and delight.

The advantages of creating and marketing your own information products and online courses, are enormous... but, I believe the biggest benefit, is that you do the work only once, and then you get paid over and over, month after month, year after year.

10: Only Quality People!

"If you are the smartest one in your group, you've got to get a new group." Stay around positive relationships that will bring the best out of you."
Dr. Dennis Kimbro
A powerful strategy that will help you to accelerate your personal brand, and personal success, is to find out who already has a strong relationship with the same prospects, or businesses that you are targeting.

Leverage collaborative relationships, where your new ally will enthusiastically endorse and introduce you to their customers and contacts. This will give you instant credibility, instant access to new prospective clients, and a powerful short cut to building your brand.
Associate with only quality people, who are positive, creators and focused achievers that you learn from, and the mix of relationships you develop will propel you to the next milestone in your journey.

I hope you've enjoyed this article and found it helpful...
I want you to consider this question in all seriousness...

What would your business and life be like, if you increasingly gained credibility and respect as the expert, authority, or celebrity, in your marketplace; as a result you constantly attracted high-quality great clients; you were able to charge higher fees; have more money and more time in your life?


What would that be like? Think about it for a moment.

I've given you the blueprint in my book. If you follow the steps, implement and take action with the strategies, ideas and tactics in this book (none of it is difficult) you'll succeed.

About the Author
Dave Newton is a results-driven, internationally renowned British branding practitioner, with an award winning combination of business and creative credentials. Dave benefits and prospers a diversity of organisations, from blue chip organisations to emerging businesses, in both the consumer and business-to-business sectors.

He is acknowledged in the field of branding and marketing across the private, public and non-profit sectors, with an extensive track record of success, developing his clients unique stories and building memorable brands - he is a specialist in dramatically empowering change through killer brand and marketing strategies, that profitably position and grow his clients brands, as number one in their market.
For more information about Dave Newton go to: www.the-brand.org
To purchase his Amazon best selling book go to: http://www.amazon.co.uk/dp/B00DAILHXI


Keywords

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Hunt For Freebies And Save A Good Amount

Hunt For Freebies And Save A Good Amount


Article Summary
Gift websites simply kindle your email wherever they will send free stuff. They do not even kindle any master card details or any quite cash guarantee. That's why you will hunt for freebies with none worry.


Author: John Smith
It is continuously a decent deal to urge things at no cost. Some folks hesitate to trust such deals simply because they need worry of being deceived, however the actual fact is that there is nothing that you simply will lose. Gift websites simply kindle your email wherever they will send free stuff. They do not even kindle any master card details or any quite cash guarantee. That's why you will hunt for freebies with none worry.


It is essential that you simply ought to be at the correct place and select the correct deal. many gift websites claim themselves trustable, however not of these sites area unit truthful. You have got to be watchful whereas choosing any such website for looking. Once selecting any free deal, check that it is on the market in your country. You have got to pick out your country and also the website can list solely those free samples on the market in your country. simply verify free stuff that may bring fun to you and your family, that is good for your home will bring smile on everybody's face.


Free Stuff to save lots of Your Money: you will save a handsome quantity on completely different merchandise. whether or not it is regarding obtaining free samples, free stuff or free food for your family, you will simply get them to save lots of a decent quantity. 

Different brands supply gifts and samples on freebie websites. the corporate or manufacturer directly offers out the deal or free stuff. obtaining such a deal proves useful.
Finding free stuff for babies is additionally a decent method of saving handsome quantity. Baby merchandise area unit pricey and you can not avoid shopping for them because it is that the matter of baby care. however with free samples for baby, you will save plenty. 

Many times you have got to pay plenty on obtaining some product shipped. With free shipping offers, you will economize and obtain your product delivered while not paying one penny.
Getting free frozen dessert deals is sort of well-liked as a result of children, teenagers, adults and even recent all prefer to have ice creams. obtaining deals on frozen dessert is often a decent possibility. nobody leaves the chance of obtaining free ice creams. 

Add Fun To Your Life With Free Stuff: If you get an opportunity to own fun at no cost, never miss such deals. There is free stuff on the market on-line that brings fun to your life. These area unit free games and free show rentals.
You can transfer a really musical genre at no cost by following a link. You don't got to purchase the initial DVDs as company offers it at no cost at gift web site. 


You can conjointly play free on-line games. These area unit typically trial versions of some fantastic games. the corporate provides a key through that you will access restricted options of a selected game. Simply share your details and you may get a key delivered into your mailbox.
You can conjointly watch on-line TV at no cost and even transfer movies. 

Freebie Shack offers you all on top of mentioned choices at their web site computer WWW.FREEBIESHACK.COM. Simply go browsing and see a myriad of free samples and discount coupons.


About the Author
I immediately discovered that all that I needed would not generally come and I clicked on numerous so Hunt For Freebies that ended up being tricks.

Keywords

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Business Plan for Setting up Business in UAE

Author: AnanthKumar

Determine the Potential for Profits:
Profit potential goes to the heart of business. The primary reason to start a business is to make a profit. This profit then increases the net worth of the owners, maximizing their wealth. This wealth may be modest in that it supports an individual owner and his family, or it could be a major multinational corporation that has thousands of shareholders who want to profit from an investment. Either way, the purpose to take the risk of business is profit.


Determine Market Viability
It is rare that customers come running to buy your service or product just because you've built it. In fact, being unrealistic in the market viability of your product or service is one of the main reasons business owners are caught off guard the first few weeks and months of a new venture.
It is critical that time, energy, and resources be dedicated to determine the market viability for your venture. Unless you know yourself to be completely objective, you should consider hi9ring a qualified, unbiased third party to do the research and give you an honest, objective opinion on your product or service. Lying to yourself at this stage is incredibly easy to do if you are excited about your venture and believe in its likely success with little or no data of support.


8 steps to determine market viability:
Step 1
Check out businesses in the geographic area you plan to target to determine the level of competition you might experience, types of marketing efforts that may succeed or fail, and demographics of customers who purchased a similar product or service. For example, visit competitor stores and websites, evaluate promotion and sales efforts, and observe foot traffic.


Step 2
Make a list of customer demographics which you believe target customers for your type of new offering share based on your competitor evaluation and expert analyses from industry publications. These demographics can include age, family status, and income, among others. If your budget allows, hire a market research firm to provide you with customer demographics data for local, national, or international sales of similar products or services.


Step 3
Narrow your target market by requesting feedback from a small group of people that have the customer demographics you're considering. For example, buy a list of targeted contact leads from a direct marketing or survey firm, and then, send a questionnaire to the group that asks about their demographics, interests, and shopping habits, such as their reasons for shopping at certain stores and types of products or services they value most.


Step 4
Invite 15 or 20 people from your narrowed list to try a prototype or limited release of a product to get their general responses and feedback about ways you can make the offering better. For example, allow those in your test group to try your offering for 10 days and then ask them to complete a survey or participate in a face-to-face focus group discussion about what they liked or disliked.


Step 5
Change your plan based on your research as needed, and then conduct additional survey and focus group research. Repeat this process until you feel you have a product or service that can succeed with your target customers.


Step 6
Make a list of other factors, aside from customer opinion, which can affect the success of your offering. Such factors include natural or man-made disasters, economic changes, new businesses or emerging technologies. Make a list of alternative methods to attract customers, boost sales, or expand your offering to other markets if necessary.


Step 7
Estimate the initial and long-term costs for developing, releasing and promoting a product based on your research and cost estimates from those directly involved with the project, such as designers, manufacturers, advertisers, project managers and team members.


Step 8
Analyze all of your data to determine if you should move forward with your new product or service. By determining a product's lack of viability, you can save yourself future heartache and financial loss. However, if the viability is not in the market for your product or service, don't give up. You should consider other products and services and offer one that has the great potential. Remember, the business plan is as much about learning what you should not to do as about learning what you should do.



The Makeup of a Business Plan
Although there are many ways to write a business plan, the better business plans use some of the more common sections. The following are the  convenient resource that walks you through the business plan process and includes these areas:

Cover page, Executive Summary, Market Research, Product or Service Line, Marketing and Sales, Financial Projections

This is the process of Business model planning and Value creation. These two factors are extremely important before Business setup in Dubai. This information is for entrepreneurs who are eagerly looking forward to start Business in UAE. The one who understand the above Business model or Value creation can now search for the Business Consultants to do their document work for their Business. We, Evergreen Businessmen Services are dedicated consultants who have more than 10 years of experience in Business setups. You can visit our website by just clicking the name. You can also visit our Business setup Dubai Blog for more information

About the Author
I, AnanthKumar is working as Marketing Executive in Evergreen Businessmen Services.. I hold an MBA degree from James Cook University, Singapore. I am a company formation specialist in Dubai. I can help people those who want to setup Business in Dubai. For more information, Keep updated to my posts

Keywords

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What Is A Virtual Office and How It Benefits?


What Is A Virtual Office and How It Benefits?

Author: swati
Today number of professionals who wish to work from their comfort zone at home is increasing. This has made the virtual office more popular and best alternative to ease a permanent office. This presents a creative solution and benefits to every small business entrepreneur in a huge way by allowing them have the bar and eat it too. Presently virtual office is an exclusive way of enhancing a business which is being used by numerous professionals.

Virtual office is a place which provides small business owners an existence in the world of business for a normal or fraction rental cost. It is an alternative to lease an office area, which proves to be expensive for a business owner. Well, the virtual office services might provide a set of amazing online tools to feel a great assistance in managing the small business. While the services of virtual office are different, here is the list of some of the most general features:

The reliable clients are provided with a physical mailing address to receive small and moderate size packages as virtual offices are not allowed to receive heavy volumes of mail as per the mail order business, instead receives normal size quantities. The people who operate their business from residence can utilize virtual office address in place of their home address, which proves to be safe to receive the professional mail.

The virtual office services include a landline telephone number, where a confident businessman can receive the calls and emails, messages and reply to it. Usually, voice mail and forwarding are included to let the client check the information in the message anytime which proves to be great for those who work from home and use a cell phone for good service. Besides telephone services these offices also have faxes which are important to business and to conduct it in a smooth way. This helps you to send reports, receive memos, and take orders every day.

Most of the virtual office services present part time entry to a workstation or a desk with the internet skill, use of office equipment and other things. Mainly, this is for those moments when the customer desires to organize a presentation before the board of meeting or make use of the internet for business requirements.

Overall,many people fear about the lack of concentration on work in virtual office as the temptations to do other things than work are too powerful. But, in another way, it is the best place to carry on the work, by setting the schedule and planning the day with certain works to complete without any delay.

 In addition to it, a series of rules and regulations need to be presented as an important part to have good productivity and the natural flow of your day instead of causing it to stagnate.


About the Author
Swati is a part time online marketer who works for a reputed online marketing company at Dharmishi.com. You may get in touch with the team today to get the best marketing services.

Keywords

business , virtual office , Virtual Office Benefits
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What ISO Certification is All About?

Author: Nbizinfosol

Article Summary
ISO certification is important for businesses to optimize and improve their operations, reduce the wastage of time and resources and stimulate production.


Before we start discussing the benefits of ISO certification, it is important that we understand what ISO certification is all about. ISO stands for International Organization for Standardization. ISO is an international standard setting body composed of representatives of various national standards organizations. It promotes worldwide proprietary as well as industrial and commercial standards. ISO certification is therefore, beneficial for businesses as well as customers. This is the only reason that business owners are constantly looking for ISO 27001 consultants in Dubai.


Why is it needed?
Keeping the production standard high is not only important for businesses but also for customers. Goods and services that meet the standards guarantee high quality of products, keeps customers safe from injury, encourage the constant improvement or industries, results in increased employment opportunities and keeps companies internally competitive.

Operational Improvement  
One of the benefits that customers can reap by ISO certification is operational improvement that leads to the cost effective production. ISO certification requires and helps businesses go over their processes time and again to optimize every operation and remove all the loopholes. The certification helps streamline the production and other processes to not only reduce the waste of time and resources but also increase production.

Offers more opportunities to expand   
As we all know that ISO standards are recognized worldwide, the businesses with ISO certification are eligible and get more opportunities to expand in their fields. In addition to this, ISO certification enables businesses provide products and services in the international market. The certification helps in increasing their market share and thereby, their revenue. Owing to these reasons, many companies keep looking for ISO 27001 consultants in Dubai (http://www.nbizinfosol.com/iso-27001.aspx).

ISO certification is the need of the hour
Other than offering businesses and customers scores of benefits, ISO certification is necessary in many markets, particularly if the company is looking for public sector contracts or its customers are from large corporate houses.


Effective marketing tool
As ISO certification isn't something that customers don't know anything about. It is more of marketing tool nowadays that helps businesses increase their customer base and thereby, profits. On the other hand, it is a proof that your business meets international standards, which help make your business a preferred choice in the national and international marketplace. There are companies that are keen on finding ISO 22000 consultants in Dubai (http://www.nbizinfosol.com/iso-22000.aspx).

Some more benefits to businesses
In addition to these, some of the lesser known but worth mentioning benefits include improved workplace safety, more consistent work environment and boost to employee morale. When employees feel secured and know what kind of standards (http://resource.npl.co.uk/international_office/countries/pack_ae.html) they need to meet, the can deliver better results.

Benefits to customers
ISO certification (http://www.iso.org/iso/home/standards/certification.htm) is not only beneficial to businesses but is equally beneficial for the customers. The reliability of the products and services, safety assurance and meeting environmental responsibility enables customers trust the company for the quality and cost of the product and services. Additionally, ISO certification is a testimony that products and services they are paying for are necessarily of high quality. 

About the Author
ISO Consultant for more than 10 years.The author of this article recommends Nbiz Infosol as a trusted ISO consultant in Dubai.


Keywords

iso 22000 consultants ,iso 27001 consultants , ISO Certification
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Android App Monetization – gives your wallet a raise!

Android App Monetization – gives your wallet a raise!



Android App monetization and distributions are developing with the increasing usage of smart mobiles. The application development is made easy with the SDK platform where the developer can create a new application from wherever they are in few simple steps. Applications take very less time to create. While the creation and usage of the application are dealt with a group of people, there is another set of major work done behind the mobile App monetization.

This process of android App monetization is quiet challenging and this is the base for revenue generation in these companies working towards android applications. Though free apps are the keen interest of people, there are also very useful applications and interesting games that are purchased by users. Mobile app monetization is not just about these paid apps, there are also other ways through which these companies monetize.


Advertise and gain the limelight
Mobile advertisements are one of the best ways through which the other common companies seeing advertisements pay for their ads to be displayed whenever the application is used. The rates also differ with the type of advertisements. A small tab of ad that keeps running below the application or a sudden banner during the usage gains good interest. This lets the user gain the best experience of application usage and also the association with another group of companies is strengthened. According to the amount paid, the ads are rich enough – the latest is the video ads.


In-app products – free applications with upgrades to be paid
In this way, the base of the application is given for free and with the usage of these applications if the mobile user feels that an upgrade is necessary, the premium upgrade is given for a nominal fee. For ex: if a student uses a mobile application to read flash cards, these applications give free 100 flashcards and then charge for the full set. The students who like the application pay for this in-app product and gains the best use of it.


Partnerships – strengthen the bond of smartness through apps
Few companies join hands in partnerships to produce paid apps. They take sponsors to make applications which induce great quality and flexible usages all in one click or swipe. Young talents come up with innovation in a swipe.


Just a swipe away – get the best use of androids
Cross – promotions where the mutual in-app adds helps more. This way, one product promotes the other and mutual growth is guaranteed. Incentivized monetization where the game currency and virtual good are exchanged for installation of these games.

Mobile app monetization and Android app monetization helps in revenue growth of the startup companies and help mutual growth of other products as well.
About the Author
AdIQuity offers Android Mobile App Ad solutions that helps to monetize the business by promoting mobile apps and make money that probably increases the more people to use apps and view the ads. Sign Up today to know more!

Keywords

mobile app monetization ,android app monetization , App Monetization
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Factors to consider taking your Business into the Cloud

Author: Mohsin Ayub


Article Summary
The integrity of the data is essential to the stability and availability to the customer, as the usage of cloud service is being done on the premise of insurance of data integrity. This allows security as the data is being utilized by the appropriate personnel through security checks. The checks include digital signatures and data being continuously cryptographically verified. Authorization roles are settled by the consumers or the organization utilizing the technology, therefore prohibiting una 


Small to medium businesses always run the risk of having limited funding and therefore development of an infrastructure that includes server, storage and software is cumbersome. The alternative available to the companies is the cloud computing which develops the data centre of the company to act like the internet. This flexibility includes the ease of expansion or reduction of the resources being utilized. In order to effectively manage business data in the cloud the various factors under consideration are the ones that affect the stability, security and management of the data.

The first factor under consideration is the most important one; namely security of the data that is being placed in the cloud. The prime consideration amongst the user community has been the security of the data that is being placed in the cloud and the appropriate access. The integrity of data is essential; if in the case the data placed in the cloud is corrupted or attacked, the service is of no use. 

The sheer amount of data available on the cloud is in itself a hurdle so in order to make the security of the individual data certain, it needs to be encrypted properly. It should also have various levels of security including the identity management, the physical security provided against accidents by the service provider and the personnel security in terms of the IT professionals. The applications security should be taken care of in the production environment.


The integrity of the data is essential to the stability and availability to the customer, as the usage of cloud service is being done on the premise of insurance of data integrity. This allows security as the data is being utilized by the appropriate personnel through security checks. The checks include digital signatures and data being continuously cryptographically verified. Authorization roles are settled by the consumers or the organization utilizing the technology, therefore prohibiting unauthorized use.

The speed of data transfer is essential to the organizational effectiveness. The usage of cloud technology aims at simultaneously making the information available to all requisite portals as well as allowing large file transfers. Editly is very effective in these terms as the speed of the build to publishing of the collateral is fast. This is due to the browser-based designer as well as the operational capacity on multiple languages and thus geography.


Uptime is ensured through the multiple data centres acquired in various time zones and Editly in lieu of being a hosting company can ensure 99.9 % uptime. The fit and function allows robustness in the cloud technology and company dynamic. Data safety and effectiveness of the services available to the company make the cloud service desirable.


The overall fit with the company is what allows cloud computing to be effective and therefore it should facilitate the business and not detract from the core obligations that the data management requires. This includes the effective management on different scales as well as visual feedback on all the variant issues that collateral requires. The business flow is supported by Editly through automated translation, feedback, control and speed.         

About the Author
Mohsin Ayub is the co-founder at Marish Solutions and he writes about technology, life and business.

Keywords

cloud based brand management,brand management, asset management ,editly ,cloud technology ,online brand management ,online asset management ,business process cost saving
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Freebie Sites- Are They Real And Reliable?

Freebie Sites- Are They Real And Reliable?

Author: John Smith

Article Summary
These sites provide you with free samples by mail or in a coupon form that you can redeem online or at store. Some sites take you directly to the manufacturer's website, where you can activate the selected offer and get free stuff by filling up your details. So, this whole process of getting free samples online is easy and hassle-free.


It gives great pleasure when you see big things coming to you for free. It is overwhelming to know that your favorite brand or manufacturer is giving you a chance to try out their newly launched product for free. This is reality, not a dream!
Freebies are a way of turning dreams into reality. You can get the most expensive perfume sample for free or you can read the latest book by your favorite author through a free e-link. It is possible by simply checking out some good deals at a freebie website. These sites will give you more to restore, renew, reclaim, revive and redeem. Only freebie sites will let you do all this without charging a single penny.


What are these freebie sites? Are they real? Are they reliable? Many such questions initially run in our mind when we come to know that some websites are offering free stuff online. Trusting such sites is difficult. These websites are kind of promotional platforms for several manufacturers and companies. Different businesses use them to advertise and promote their business products and services to attract more customers. So, this concept of giving free stuff online is not only beneficial for the consumers, but also for the businesses.

These sites do not ask for money. Instead, they ask for your time to browse different deals and products available at their website. These deals last for a limited period and you have to grab them instantly. If you liked a deal, just get it; otherwise, you will miss it! These sites provide you with free samples by mail or in a coupon form that you can redeem online or at store. Some sites take you directly to the manufacturer's website, where you can activate the selected offer and get free stuff by filling up your details. So, this whole process of getting free samples online is easy and hassle-free.
Some websites offer software and app deals only while there are other sites which provide cash-back and coupon deals for almost all products like:
  • Software
  • Games
  • Apps
  • Hotels
  • Travel
  • Restaurant
  • Grocery
  • Toys
  • Books
  • Flowers
  • Bath & Body
This is just a small list of products that are available at freebie sites. In order to take benefits of coupons, cash-backs and free samples, you have to select your country, so that the website will display only those offers that are available in your country. In other ways, these deals are country specific. So, before choosing any deal, don't forget to select your country as these freebie samples and discount coupons can vary from one country to another.


There are lots of sources online from where you can get free stuff, deals, promotional coupons and many more, but not all these sources are reliable. So, you have to be sure that the website you have selected is reliable and has several satisfied customers. Freebie Shack is renowned for successfully providing freebies to several people. They have several attractive and money saving deals at their website WWW.FREEBIESHACK.COM. Look at these attractive deals today!


About the Author
These destinations furnish you with free samples by mail or in a coupon structure that you can reclaim online or at store.

Keywords

wedding freebies ,pregnancy freebies ,free samples by mail ,free baby samples , free stuff by mail ,surveys for free stuff, free makeup samples ,beauty freebies ,womens freebies ,hunt for freebies , Freebie Sites 
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Options Income Strategies Involve Low Risks And Lesser Investment!!!

Author: Joel Stockman

Article Summary
Options are like the atoms which combine to form the molecules called stocks. Stock options are derivatives. Each option contract represents the right to buy or sell 100 shares of the underlying stock on or before a certain date.


Would you mind constant income coming your way month after month with a relatively low element of risk? Surely you would! What are you doing while people are busy using options extensively to grow their portfolios and generate handsome incomes? Don't you wish to achieve your dreams like they do? Here's an insight to options income strategies.

Inexpensive investment

Options are like the atoms which combine to form the molecules called stocks.  Stock options are derivatives. Each option contract represents the right to buy or sell 100 shares of the underlying stock on or before a certain date.  Unlike stocks, the options are very inexpensive. Thus, options income strategies involve a potential lower risk and a lower initial investment than stocks. Their lifespan though is small.

Types of options

Calls and puts are the two types of options and there are two sides to every option transaction: the party buying the option which has a long position and the party selling the option having a short position.
A call is the option to buy an underlying stock at a pre-decided price by a pre decided date. Whereas a put is close to being the opposite. Bing long a put option gives the owner the option to sell the underlying stock at a predetermined strike price until the expiration date

Three main option strategies for income generation

There may be different investment objectives behind using options all aimed at reducing risks. The two strategies commonly used involve selling options while the third is buying call options and is growth oriented with unlimited profit potential. The detailed procedures are:
  1. Selling covered calls
  2. Selling puts
  3. Buying long term calls


What you want and for the time you want

In contrast to stocks, options will allow you to limit your capital and investment and is subjected to risks to only those portions of a stock's price movement that you want and only for the time period that you want. This will render the trader the unlimited flexibility to alter his directional and temporal outlook concerning a stock and he will do so with potentially lower cost and risk.

With ease and speed

Do you fear how troublesome the authorization to being an option trader will be? Well relax it's just a matter of five minutes! Yes just five minutes. The online investors who are opening up new accounts have to merely check a box to indicate that you want options trading authorization and then a couple of pages with questions on options should appear. Everything should go with relatively ease and speed.

About the Author
Joel Stockman is an independent trader and writer. She is also a stock market enthusiast and loves to write about trading system. Her articles are helpful for the beginners in options trading.

Keywords:

options income strategies , income strategies ,income strategies options 
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Why Market Research is Vital for any Business?


Article Summary
All successful businesses conduct market research for their survival in current business to compete with their business competitors.


For company growth it is better to make good relation with its customers by providing better services and excellent products. This relation can only be developed by doing market research. It is very a crucial step in running your good business. Any business you are doing can only get progress if you continuously check the marketing value of your products and gather information about client's requirements. Good companies do research about their products market value in order to understand their consumer needs.

It is beneficial to know about the different needs of different customers. Without understanding the consumer need you cannot satisfy them, consequently there will be no sale of your product in market. A company can be at top position in market by adopting a great process known as ‘Swot'. Swot is a simple but useful framework to identify your organization's strengths and weak points, and the great upcoming opportunities and threats that you face. Swot allows company to target its strengths, lessens the threats, and takes the greatest possible advantage of opportunities available to you.


What is SWOT?

Swot is a best technique to improve your business. ‘Swot' refers to strengths, weaknesses, opportunities and threats. It is abbreviation of four words. Let's discuss and understand the role of these referring names of Swot;

Strengths: Strengths means to know about the quality and effect your products in market. Researchers estimate the value of company products by comparing it with other products of different companies. Researchers try to find out how much their product is demanded by customers than others products in market. For good business it is essential to make your products unique and different from others to attract the customers. If company's product in market is not hundred percent unique in quality, company cannot get good business. Customers prefer to buy new and latest products. Only the way to survive at to most level in market is to create innovations and uniqueness in your services and products. By making items unique company can get good sale.


Weaknesses: Weaknesses explain about the flaws of your business. Every business cannot provide all services and products in a good way. It is fact that not only all product or services of any company are not equally demanded by the customers. In other words customers do not want to buy or like all products of a same company. A business cannot offer all types of services to satisfy their consumers' needs. A specific business should give first priority on the quality of products and services that they offer to fulfill their clients' needs and requirement. Customers attract by the quality not quantity. Quality really matters for the production growth of your business. Managing the quality of your product has good impact on your business.


Opportunities: A specific business should avail the opportunity to export their products and services to foreign countries to generate foreign exchange which must be good for company's bank account balance. As previously discussed in weaknesses; a company cannot offer all types of services and products to their clients, but they can offer a good quality of their products to retain clients and to get new clients. Usually foreign country consumers like good quality products and services, if company cannot compete in local market, it could still have the opportunity to earn by rendering their services to their foreign clients.


Threats: A business should keep eye on tax rules and regulations to calculate overall profit and loss. Most countries rebate or offer a kind of tax relaxation, if a company exports their product and services to foreign countries. A company should less offer such services and products which have big tax percentages on them or in future the tax is probably going to increase. A company should conduct market research on quarterly basis as well as yearly basis to learn to about new services and products offered by its competitors in business.


About the Author
Wise Guy Reports offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.
For more reports visit:https://wiseguyreports.com

Keywords:
market research report ,market research , Business market research

The Oil Freefall: How It Affects Haulage Companies


The Oil Freefall: How It Affects Haulage Companies

The Oil Freefall: How It Affects Haulage Companies
By Norman Dulwich

The recent crash in the price of oil is a boon for haulage companies - not just in the UK but all over the world. As helpful as lower oil prices are, there are many other opportunities - as well as pitfalls - that can affect your bottom line when it comes to transporting cargo.

Fluctuating Gas and Diesel Prices

If you've been driving a gas-powered vehicle while delivering goods around the country, then you've no doubt felt the impact of lower gas prices in your fuel expenses. If you've been driving a diesel-fuelled vehicle, however, it will take some time before you begin to really feel the impact of lower oil prices.

Diesel is not as reactive to shifts in the price of crude oil when compared to gas. The market is just smaller compared to gasoline, which reduces the competitive drive to lower prices. Diesel is also much harder to produce during the winter months, while demand for diesel as a heating fuel shifts prices up as well.

This means haulage companies using diesel-fuelled vehicles will only benefit when the price of oil stays down for around a few months more. Prices for diesel will start to ease once winter draws to a close, as demand for heating fuel dies down while the manufacturing process for diesel becomes easier.

Gas-powered vehicles, on the other hand, will see an uptick in price once summer comes around. Gas needs to be reformulated for warmer temperatures, while an increasing number of drivers going on road trips will drive up demand for the stuff.

Stronger Consumer Confidence

Haulage companies are part of the transportation chain that delivers goods from factories to store shelves. Lower fuel prices mean lower prices for consumer goods, which in turn drives up demand for said consumer goods.

Stronger consumer confidence is always good for businesses of any kind - and hauliers are no exception. This is a good thing for hauliers that work delivering the aforementioned consumer goods to and from their various destinations. This is especially useful information for hauliers that deliver parcels from digital retailers to their customers. But it also means that hauliers need to be prepared for more orders coming their way. One-man couriers will need to adjust their schedules to deal with more work, while larger haulage companies may want to consider expanding their fleets in order to keep up with demand. After all, stronger consumer confidence will not mean much to the haulier if delays and logistical problems turn customers off from using the services.

Shutting Markets and Increased Competition

Lower fuel prices mean that new players will set their sights on a market that was once overlooked - which can be a challenge for existing hauliers. One prominent example is that of Amazon considering setting up its own delivery service in lieu of hiring outside contractors. This notion was attractive enough for the ecommerce giant to consider on its own, but lower fuel prices would spur the company - and many other large players - to move towards in-house deliveries.

Lower fuel prices also means that other smaller players could set up in the transport business. Couple low fuel prices with high consumer demand, and it will be easy to see just how some enterprising groups and individuals could break into the industry.

All this means that existing hauliers must not be complacent in offering competitive services at competitive rates. This is standard advice for any time, but it becomes doubly important now that more and more people are looking at the transport industry with hungry eyes.

Norman Dulwich is a Correspondent for Haulage Exchange, the leading online trade network for the road transport industry in the UK and Europe. It provides services for matching haulage companies with jobs in road transport and haulage work in the domestic and international markets. Over 3,000 transport exchange businesses are networked together through their website, trading jobs and capacity in a safe 'wholesale' environment.

Article Source: http://EzineArticles.com/?expert=Norman_Dulwich
http://EzineArticles.com/?The-Oil-Freefall:-How-It-Affects-Haulage-Companies&id=8891789

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