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It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still tes...

There were two cows in a field. One said “moo”, the other one said, “I was going to say that!” Ok, maybe that’s not as funny as I initially ...

Here’s the thing about programmatic marketing: Some like it hot, some like it cold. Extremely hot among B2C marketers, programmatic marketin...

Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whateve...

Our B2B technology marketing firm recently had its annual general meeting (in beautiful Bali!) during which some of us asked ourselves the q...

There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some t...

One of the foundations of B2B technology marketing–especially for lead generation and nurturing–is ensuring correct segmentation and the acc...

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that ...

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especiall...

Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfa...