Showing posts with label B2B Technology Marketing Journal – B2Bento. Show all posts
Showing posts with label B2B Technology Marketing Journal – B2Bento. Show all posts
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7 Steps to Plan a B2B Content Marketing Strategy

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy. Traditional… Read more

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  • How to use personas in content marketing for lead generation
  • 6 Approaches To Storytelling In B2B Marketing
  • Two Content Marketing Mistakes to Avoid
  • Harnessing the power of Account Based Marketing
  • 3 Tips for Better B2B Technology Marketing Case Studies

The post 7 Steps to Plan a B2B Content Marketing Strategy appeared first on B2B Technology Marketing Journal - B2Bento.
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This is No Joke – How Humour Can Help B2B Marketers Connect With Their Audience 

There were two cows in a field. One said “moo”, the other one said, “I was going to say that!” Ok, maybe that’s not as funny as I initially thought, but in a world of me-too marketing, how can B2B… Read more

Related Posts:

  • How to use personas in content marketing for lead generation
  • Four Tips for B2B Marketers to Save their Newsletters from…
  • Put Some Emotion in Your B2B Marketing Campaigns
  • Video Marketing Is About To Explode. Here’s Why.
  • Two Content Marketing Mistakes to Avoid

The post This is No Joke – How Humour Can Help B2B Marketers Connect With Their Audience  appeared first on B2B Technology Marketing Journal - B2Bento.
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Programmatic Marketing: A Good Fit for B2B Tech Marketers?

Here’s the thing about programmatic marketing: Some like it hot, some like it cold. Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell digital media instead of relying on human interactions to manually place digital ads–has been… Read more

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The post Programmatic Marketing: A Good Fit for B2B Tech Marketers? appeared first on B2B Technology Marketing Journal - B2Bento.
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Four Tips for B2B Marketers to Save their Newsletters from Dying

Compared to their B2C counterparts, B2B marketers indeed have limited options when it comes to promoting content. And not only that, whatever few options they have, opportunities to play around with design and content tone is not much owing to… Read more

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The post Four Tips for B2B Marketers to Save their Newsletters from Dying appeared first on B2B Technology Marketing Journal - B2Bento.
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5 B2B Tech Marketing Predictions for 2017

Our B2B technology marketing firm recently had its annual general meeting (in beautiful Bali!) during which some of us asked ourselves the question: What’s next? It got me thinking: Where is B2B technology marketing headed in the near future? What… Read more

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The post 5 B2B Tech Marketing Predictions for 2017 appeared first on B2B Technology Marketing Journal - B2Bento.
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How B2B Marketers can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns does not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy… Read more

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The post How B2B Marketers can Achieve Audacious Goals by Going Social appeared first on B2B Technology Marketing Journal - B2Bento.
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Why Generational Differences are Suddenly Key to Shaping B2B Technology Marketing

One of the foundations of B2B technology marketing–especially for lead generation and nurturing–is ensuring correct segmentation and the accurate targeting of content. Aligning the right content to the right customer segment is key to lead nurturing success. But what is… Read more

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The post Why Generational Differences are Suddenly Key to Shaping B2B Technology Marketing appeared first on B2B Technology Marketing Journal - B2Bento.
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Harnessing the power of Account Based Marketing

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress… Read more

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The post Harnessing the power of Account Based Marketing appeared first on B2B Technology Marketing Journal - B2Bento.
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Nurture a B2B Customer Journey, One Micro-Moment at a Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference. The… Read more

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The post Nurture a B2B Customer Journey, One Micro-Moment at a Time appeared first on B2B Technology Marketing Journal - B2Bento.
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3 Tips for Better B2B Technology Marketing Case Studies

Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill. I’ve written and overseen the… Read more

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The post 3 Tips for Better B2B Technology Marketing Case Studies appeared first on B2B Technology Marketing Journal - B2Bento.
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