Know the 5 Top Most Common Digital Marketing Strategies
Article Summary:
Social Media is the first tool which is quite efficient and low on cost that helps in promoting new services and products. It also facilitates increasing the brand awareness and website traffic, maintaining the customer loyalty and improving their experience
Author: james
Going around and searching for products in stores have become story of gone days. These days, accessibility to mobile, computers and other technological devices has facilitated easier way to promote websites online. Many companies servicing in the market today have accepted the effectiveness of digital marketing strategies to promote their products and services on the web.
With the increasing access of internet, users are much more active on social media sites, which enhance the chances of fishing bulk deals. Considering the breakthroughs of these highly proven digital marketing strategies, the below listed are top 5 that have done wonders in increasing the profit scale of businesses these days. Owing to their sure shot success in this domain, businesses are confidently investing a major chunk for say 12 percent to 20 percent of income on adapting digital marketing strategies.
Social Media
Social Media is the first tool which is quite efficient and low on cost that helps in promoting new services and products. It also facilitates increasing the brand awareness and website traffic, maintaining the customer loyalty and improving their experience. It has emerged as a competent channel that has delivered great results in driving extreme brand loyalty. There are many tools that are available to maintain a strong online presence for businesses.
To drive this strategy, there are many online social networks like Twitter, Facebook, LinkedIn, Instagram, and Pinterest. Along with this there are several other tools like Podium, Hootsuite, and Buffer, which are extensively used by digital marketers. The benefits also include traffic analysis, reporting, web and/or mobile segmentation among others.
Post in Videos, Images, and Blogs
Post in certain videos, images and blogs which are much more impactful to attract online users over the textual content. It is due to the fact that brain processes the visuals faster than what is available in text. The views are increased commendably for the videos containing images (approx. three times). This has initiated and led 85 percent of companies in the US to go with digital marketing strategy.
Email
This is yet another important and much more effective digital marketing tool which has done wonders in introducing new businesses among common audiences. E-mail marketing automation, is a new and easier way that facilitates the brands to reach out prospective customers. Some reputed companies engaged developing e-mail marketing automation tools facilitate designing campaigns using HTML and CSS, along with sending these emails on a massive scale to large chunk of audiences. The effectiveness is measured basis the number of people who actually go ahead, open the email, and ultimately click on the ad / product / promotion.
Employ Tablets, Smartphones, and others Gadgets
People these days remain super active on their cell phones. They use it as a primary source to search any information at any given time. Thus, mobile platform is consistently evolving and has become really important to promote products and services on a massive scale. This is the core reason why brands have started to spend a good amount of marketing budget on promoting these products via this digital channel.
SEO (Search Engine Optimization)
SEO commonly known as Search Engine Optimization aims at improving a website ranking on the search bar of varied search engines. It basically aims at improving the ranking by employing a number of natural positioning techniques (SEO), to generate free web traffic. It also helps in enhancing the website visibility in search engines, without adding much to cost.
Digital Marketing Strategy and its effectiveness vary as per the type of business, the mindset of target audiences and the domain it is classified into.
Article Source: http://www.articlesbase.com/social-marketing-articles/know-the-5-top-most-common-digital-marketing-strategies-7193455.html
About the Author
Hello I am James Brown, the magic guru of online content. I have been into the extremely fascinating field of writing since my very childhood, but passion turned into profession when I got hold of the key to online content writing. In the industry for almost a decade now, my friends call me the king of online content and SEO management now!
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