Facebook's already considerable power in media is about to become dominant
The social network has already shown the ability to put content in front of millions of people at will, boosting traffic for media companies (particularly to smartphones). Now, it has turned that force toward video
Major media companies have started publishing video directly to Facebook and are reaping the rewards of dramatically greater views and engagement. In doing so, they are admitting an uncomfortable truth: Facebook and platforms like it may be the future of publishing.
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