Finding last-minute deals on accommodations is getting easier and easier. The latest tool is an app called Booking Now — introduced Thursday by Booking.com — that the company says gives customers the ability to book in "just two taps."
Nearly half of the reservations that Booking.com receives within 48 hours of the stay are on a mobile device, and the new app is a direct response to that demand, company CMO Paul Hennessy told Mashable.
"The obvious trend is that the world is going mobile at a pace that is extraordinary. What we've seen is a new trend in booking behavior, in consumer behavior, in accommodation behavior, and it's led us to a consumer segment that we're calling 'spontaneous bookers,'" he said. "I think it goes way beyond the, 'I missed my flight so I need a hotel.'" Read more...
More about Hotels, Lifestyle, Travel Leisure, and Booking.Com
