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Nike confirms it's working on 'Back to the Future' shoe for 2015 release



Nike-air-mag

In an instance of life imitating art, a Nike exec confirmed that the company is working on getting its Marty McFly "Back to the Future" shoe — with Power Laces — out to customers in 2015, the year that they appeared in Back to the Future II


Speaking at a trade show in Long Beach, California, on Monday, Nike's innovation chief Tinker Hatfield said the shoe — known as Nike Air MAG — would hit in 2015. He declined to give a release date or pricing info and distribution info, reminding the crowd that there are still "11 and two-thirds months left in 2015," according to sneaker blog Nice Kicks



More about Marketing, Nike, Back To The Future, Business, and Film Source: Mashable http://ift.tt/1BKFipc Show Full Story