Oracle has acquired marketing data analytics company Datalogix, a move that provides the tech giant with a wealth of data about consumer purchasing patterns
Datalogix works with a wide range of partners to track spending in an effort to give marketers a better idea of which advertising is working, particularly online. It counts Facebook among its clients, helping the social network to prove the effectiveness of its advertising.
Datalogix is cloud-based, meaning its operations are provided to clients over the Internet. This matches much of what Oracle already does; the acquisition, announced Monday, gives Oracle a significant amount of data, as well as another service to offer over the cloud to its customers. Read more...
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