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Showing posts with label B2B Marketing Asia. Show all posts
Showing posts with label B2B Marketing Asia. Show all posts

Why You Should Hire a Journalist for a Stronger Content Marketing Team

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Let’s face it. Most of the content out on the web today is incredibly transient . They do their job (attract clicks), and then they fade awa...

5 Reasons Why Marketing Automation Will Elevate Your Business

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Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lea...

When a Buyer-led Marketing Strategy Redefines Marketing Roles

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It is interesting to note how technology drives organisations  to innovate marketing strategies, in order to keep up with digital consumers...

Why Communications Marketing and not Marketing Communications?

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“You’re not just selling coffee,” Edelman said . “You’re selling a relationship.” We all know how technology has changed digital marketing...

Stopping Shadow Marketing with an Internal Content Drive

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We have all seen the type. The rock-star salesperson, or brilliant marketer, who treats authorised branding and assets as so many shackles. ...

Putting the Enablement back into Sales Enablement Content

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We talked about bridging sales and marketing with content before. Now comes a report from Docurated that claims 90% of marketing content i...

Recharging B2B Blogging in 3 Steps

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Small wonder that 80% of North America’s B2B marketers (as surveyed by CMI and MarketingProfs) blog as part of their content marketing eff...

How To Adapt To The Facebook News Feed Tweaks

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Marketers still pining for the old days of high organic reach on the Facebook News Feed are in for bad news. The News Feed has evolved into ...

6 Approaches To Storytelling In B2B Marketing

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The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisi...