Who is the digital pr and what are the characteristics that must have?
Author: usman khan
What does the Digital PR
The Digital PR has the task of creating a "propagation", a positive word of mouth concerning the content he created that can be linked to projects / products of a company or a brand, "seeding" (seeding) and creating interest from of all those characters the network assets: opinion leaders, influencers, bloggers etc...
Let 'better than what are the aspects that a Digital PR must take greater account in his work:
- Engagement / activation of the contacts in the industry in which you want to operate
- Knowledge of all platforms and social
- Develop and maintain database of people to be involved in projects in the field of communication
- Produce interesting content
- Monitor and be able to listen to conversations and web reputation of the brand
- Know how to handle any problems and critical (crisis management)
- Create reports at the end of the digital campaign
- The basic skills to be a good Digital PR
The Digital PR should be what in the jargon can be said a "retologo" or a professional network, networks of relationships, contacts 360 °, from blogs to events online social networks, up to the offline reality, which often Forgot actually plays a very important role in this activity. Create synapses between people, products, projects, companies, online and offline events.
One of the important features to have or develop to be a good Digital PR is definitely known how to listen and monitor the network in the first place, the conversations that take place online about the brand or product; collect and organize information, to know how to classify contacts with intelligence collection and know how to turn on the vehicle of communication and active involvement. Are also appreciated all those human characteristics that enable the Digital PR to never forget that behind an email address or a Twitter account, there are always people, human beings like him, that must be respected and understood, known and questioned, so as you would in real life. A handshake or exchange of glances remains always the most effective means to pursue a relationship and communication, even in the digital world!
Many calls this figure as a surfer between online and offline, that knows how to pass from browsing the web to real relationships in a flexible and humane. Knowing a live person, an blogger that is, it is much more important that the spam email or social profiles in an attempt to be published or considered!
Article Source: http://www.articlesbase.com/social-marketing-articles/who-is-the-digital-pr-and-what-are-the-characteristics-that-must-have-7211954.html
About the Author
Destin solutions is an online marketing and creative designing firm with offices in Canada as well as in Pakistan. With over 10 years of experience we are one of the best online marketing firm around the globe.
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