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4 Fundamentals For Successful Twitter Marketing


4 Fundamentals For Successful Twitter Marketing


With more than 100 million users, Twitter is the second hottest social media network on the Internet. Twitter has turned into a favored marketing tool in which to stay close communication with a network of followers by "tweeting" short messages on a typical basis. Creating a dedicated following is a goal for just about any Twitter marketing campaign. Here are the 4 Fundamentals for successful twitter marketing.


Twitter Marketing Fundamental #1 - Be Timely
Twitter is all about quick, short, messages. It is vital to be timely. Respond to new follower, direct messages, and tweets within 24 hours. When someone mentions you, or retweets your tweet, let them know you appreciate it. But be timely. Waiting too long can hurt the relationship. Your goal is to own your message go viral and you will need a good network of followers to make this happen goal.


Twitter Marketing Fundamental #2 - Allow it to be Personal
Always remember, business is personal. If you are an entrepreneur growing a small company, it is vital to make use of your twitter marketing campaign to promote yourself and your product or service, at your own level. It is ok, and even advisable to tweet general, promotional information. It is even OK to tweet positive messages. But in the end, your goal is to make a personal reference to your followers, and hopefully they promote you by re-tweeting and mentioning you their followers. To make this goal you may need to produce your twitter marketing personal. Message or tweet followers directly when you have something unique that they can benefit from. Develop your relationship along with your followers by thanking anyone who mentions or re-tweets you. Also, send an immediate message to new followers, thanking them for doing so. Remember that not every tweet needs to become a pitch. Build personal relationships.


Twitter Marketing Fundamental #3 - Be Informative
It is tough to squeeze a great deal into just 140 characters. With twitter marketing campaigns it is vital to keep it brief, and keep it informative. Consider your tweet as a newspaper headline. You need to fully capture your audience, get them thinking about reading your post to learn more, and convince them there is value in reading about. You need to position yourself since the "visit" source in your niche. In doing this, you will want to turn conversations public so others could see that you will be a respected resource. Include all of your followers (when appropriate) in your thanks when someone re-tweets or mention you. This can help you promote yourself as a leader in your niche. But, don't just say thanks. Nobody will understand what you are thanking them for and nobody can have the time or interest to research the thread of communication. Instead, thank them for mentioning your product or brand. This will create an all-natural and casual mention of one's product or brand and let all of your followers know that you will be the right resource to show to.


Twitter Marketing Fundamental #4 - Be Social
Twitter is a social network, so be sociable. Don't constantly send promotional or spam tweets. Use tweets to produce a relationship and build a loyal following. Leverage your network by mentioning others. Follow other Twitter users outside your niche. When you like something they say, re-tweet it. As a result, you will not necessarily be promoting your direct competitors, and you will be able to expand your market reach well away from group of followers. Smart users will reciprocate this and mention or re-tweet you as well. Remember, twitter marketing is a tool to develop relationships with the context of a social network.


Twitter Marketing Fundamentals
Internet and many social marketers rush out to join Twitter, and then wonder what direction to go with it. Twitter marketing does take time, but is an effective tool in your marketing campaign. You will need to build a following which, in the beginning, will need you to follow others in the same niche. Soon you will begin to expand your reach and with time you will attract a large pool of men and women thinking about your product or brand. Remember, Twitter is a tool. You will need to aid your twitter marketing efforts through other means, such as Facebook and blogging, to name two.


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