For Uber, bad press often follows bad weather
In New York, many still remember how the company launched surge pricing during Hurricane Sandy in 2012, forcing hurricane-stricken consumers to dig deep in their wallets during a disaster.
A blizzard is on track to plaster areas from New Jersey to Maine with one to three feet or more of snow beginning Monday and reaching a peak on Tuesday, particularly slamming Boston and New York.
Last year, Uber agreed to cap surge pricing in New York City during emergencies. The agreement with New York Attorney General Eric Schneiderman in July included a non-specific limit to Uber pricing during “abnormal disruptions of the market" like natural disastersThe deal was based on a law on New York's books dating back to the winter of 1978-79 that guarded against price gouging for heating oil prices. Read more...
More about Weather, Blizzard, Uber, Business, and Us