It's a continuous battle for brands to remain relevant in today's ever-changing industry. What may be considered "cool" one week, may not be the next.
Musician, actor and long-time marijuana advocate, Snoop Dogg sat down with PepsiCo's Chief Marketing Officer, Frank Cooper, and Andre Harrell, Vice Chairman of Sean Combs' Revolt TV to speak about brand longevity, relevancy and Snoop's foray into technology during CES in Las Vegas.
During the panel, Snoop stated that "once we started to dibble and dabble in the tech world, we seen that it was missing cool." Read more...
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