Snapchat's highly anticipated media play is here, and it's called Discover.
The messaging app rolled out the new feature Tuesday, which will allow media companies to publish content to the app for users to consume. In addition to having outside companies put content on the app, Snapchat is also reportedly introducing its own publishing arm.
Users will have a limited amount of time to consume a piece of content put on Snapchat, a move that provides urgency and keeps in the apps tradition of ephemerality
The company introduced the new feature in a video and blog post published Tuesday morning.
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