Goodbye pink mustache. Long live the glowstache
Lyft, the on-demand ride hailing service, announced Tuesday that it is replacing its iconic giant, fuzzy pink mustaches with a smaller plastic mustache that it is really, truly calling Glowstache
"The new Glowstache marks an exciting moment for Lyft as we embark on the next chapter of our growth," a rep for Lyft said in an emailed statement. "We’ll begin rolling the Glowstache out to Lyft drivers across the country in the coming weeks."
The big mustaches were introduced as part of Lyft's promotional efforts around its launch, but the icon stuck around longer than expected because it helped word of mouth. Lyft ultimately phased out the original mustaches a few months back Read more...
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