A Sydney law firm is taking a new approach to getting clients — using Facebook's targeted advertising to get the attention of first-time drug offenders and potential clients.
LY Lawyers used a stock image of a person cutting lines of cocaine with the caption: "Busted with possession or supply of drugs at Field Day? Call Sydney's best drug lawyers!" and pushed it out to Facebook feeds across the country.
Field Day is an Australian New Year's Day festival that is targeted by police due to its party drug culture — police in January arrested 214 punters for drug offences. Read more...
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