Yes, you read that right. Oscar-winning actor Jeff Bridges will use the Super Bowl to promote an album of relaxing sounds and guided mediations designed to put the listener to sleep
Is this some kind of goof designed to draw attention to a brand? Squarespace, the website publishing platform, swears it's not. "It's not a stunt, it's a real project," a rep says. "We approached Jeff to do this for many reasons. We wanted to showcase the power of Squarespace, and illustrate that whatever your idea is, no matter how wild or weird, it can be made amazing with Squarespace."
To be sure, this will strike some as weird. The ad will promote DreamingWithJeff.com, where consumers can go and pay whatever they like, Radiohead-style, for the audio. Limited-run tapes and vinyl records will also be available. All of the proceeds will go toward Share Our Strength's No Kid Hungry Read more...
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