LOS ANGELES — In terms of pure revenue, The Interview is, without a doubt, one of the most successful video-on-demand releases in history. But don't let the raw numbers dazzle you.
Sony Pictures Entertainment on Tuesday updated its online sales figures for the cursed comedy, saying it's now up to $31 million-plus in revenues with more than 4.3 million downloads through Jan. 4. Add that to $5 million in theatrical revenue, and you're looking at something north of $36 million total so far.
Let's take a look at what that means:
The Interview made $15 million in its first four days on just a handful of platforms, then took an additional week to double that up, despite expanding to cable VOD and other services, which were unwilling to carry it at first for fear of becoming hacking victims. Read more...
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