SAN FRANCISCO — A Westeros-inspired, NBA-spoofing cartoon called Game of Zones. Basketball emojis centered around the NBA's biggest stars. An animated satire mixing Johnny Manziel and the Cartoon Network character Johnny Bravo. And a similar mashup featuring Kobe Bryant and a song from the Disney hit Frozen
All of these and more have become online hits in recent months from what might, at first glance to many, seem an unlikely place: Bleacher Report .
The sports website that was founded in 2007 spent its first several years as a hub for slideshows and user-generated content. Media insiders habitually sneered at it as a search engine-gaming site that exemplified everything wrong with a new generation of online content providers Read more...
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