When AS Roma soccer icon Francesco Totti generated worldwide headlines after celebrating a crucial goal against rival Lazio on by grabbing a nearby iPhone and snapping a selfie from the pitch, it wasn't just a spontaneous moment that happened to become a minor sporting sensation
Rather, the moment was the result of a spectacular score, a 38-year-old star eager to embrace digital media and a new owner's overall push to bring a storied Italian soccer club into the modern era
Totti had come up with the idea for a special celebration should he score a goal in the city derby against local Serie A rival Lazio, according to Sean Foley, who runs the club's digital and social initiatives. From there, the plan was simple: Plant an iPhone 6 with goalkeepers coach Guido Nanni, who would be easy for Totti to find should he deliver a score Read more...
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