For Tim Staples, Facebook's native video platform has been a revelation.
Staples' ad agency, Shareability, released a video in December for client Freshpet. The ad featured dogs assuming the poses of humans during a holiday dinner. It quickly went viral. That wasn't that surprising. The revelatory part was the disparity between views on YouTube compared to Facebook.
On YouTube, the video has racked up around 7.5 million views so far. On Facebook, the figure is 20 million. "It was fairly eye-opening," he says. "Things are evolving really quickly."
With stats like that, this might be the first year in which views of Super Bowl ads on Facebook eclipse those of YouTube Read more...
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