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Booking app HotelTonight adds geotargeted and super last-minute discounts



Georgian

Last-minute hotel-booking app HotelTonight was an early leader in offering mobile-only deals on same-day reservations, but that space has recently gotten more crowded.


So this week, the app announced the addition of two new discount features: "Bonus Rate" and "Rate Drop."



Bonus Rate gives hotels the ability to target customers by geography, so that, for example, a hotel in Los Angeles looking to attract customers in San Francisco can offer them an additional discount for bookings over the next seven days. In the app, those hotels will only appear at the extra discounted rate to users who are currently in San Francisco. Read more...


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