Apple has acquired London-based music analytics company Semetric, according to a report citing legal documents filed with the Companies House in the UK in January.
Semetric appointed a new director, Gene Daniel Levoff, a former director of Apple Operations International, according to the Music Ally report. It also changed its registered address to the address of Apple Europe Limited.
Apple declined to comment on the acquisition, and the financial terms of the deal have not been publicly disclosed
Semetric's main product is Musicmetric software, which it launched in 2008. The software offers data analysis on music artists, pulling data from social media as well as video and audio sharing sites, blogs and other sources. The service claims it tracks more than 800,000 international artists; Semetric, on the other hand, has expanded its platform into tracking film, games and TV, but its core product remains music Read more...
More about Apple, Business, Music, Apps Software, and Beats Music
