Argentinian beer company Andes concluded it’s much easier to tell someone something difficult when there’s a little social lubricant involved
The company — in partnership with ad-agency Del Campo Saatchi & Saatchi — developed an entire system around a central message: “say it easier with an Andes.”
Users scan a QR code on the bottle, download the Andes app, and record a message
The message is linked to the QR code on the bottle, so you can share the awkward, potentially inflammatory message with the recipient
And here’s arguably the best part: the message erases itself after it’s played, so there’s no blackmail potential Read more...
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